What I want to build with Adit is bigger than a social media agreement or a few conference shoots. The goal is to become an extension of the Adit growth team: strategic social lead, content strategist, business developer, field demand generator, and conference growth partner in one. Nine years in healthcare content have taught me how dentists, orthodontists, optometrists, and chiropractors think, what makes them skeptical, and exactly how to talk to them. That means the value is not just video. It is demand, conversations, relationships, testimonials, and opportunities that move prospects toward demos and sales.
The biggest need is not more event footage. It is a social channel that generates demos on its own, every month, independent of trade shows. Here is where things stand today, and where the room to grow is.
Two lanes are wide open. Instagram is at zero, so the first win is turning zero into a number. And optometry, orthodontics, and chiropractic produced roughly six demos combined last month against dental's twenty-three. Dental proves the model. We run it where the whitespace is biggest.
Stop treating these as separate channels. Instagram, Facebook, community engagement, testimonials, and executive thought leadership should all feed one machine.
And the testimonials feed the next cycle: more trust, more demand, more demos. That is the engine I want to build.
A demand engine does not just post. It identifies a problem, asks the right question, educates, builds trust, follows up, and moves someone toward a demo. Adit's content should work the exact same way. The goal is not views. It is familiarity and trust, so when your team calls, the prospect already knows the Adit name. That changes the entire conversation.
Your sales team already knows what practices complain about. We build content around those exact problems, so the content does the warming and your team closes.
A doctor ignores a cold message. But that same doctor watches "Three reasons your front desk is losing new patients." Now your team opens with: "Saw you engaged with our video on missed calls, how is your office handling after-hours right now?" That is social media supporting sales.
Every demo you get from social today comes from Facebook groups, and there is far more to take. Instead of posting at random, we monitor where Adit already has access and listen for what practices keep asking and complaining about. The community tells us what to make. The content creates conversation. The conversation creates demos. And in optometry, ortho, and chiro, we are barely in the room yet.
Baseline today is about 30 demos a month, and 23 of those are dental. Here is what the first 90 days should move, all attributed in Zoho through ManyChat and a traceable booking link.
Success looks like going from about 30 demos a month to 40 or more, with a real Instagram number where there is currently zero.
Give me a real 60 to 90 day runway to build the organic foundation correctly, before we judge it on immediate numbers or add paid.
At 90 days, Adit does not just have more posts. Adit has a functioning content-to-pipeline system.
Do not see me as an outsourced videographer. See me as someone who can sit in a strategy meeting and think about pipeline, and still deliver world-class content.
Sits in the strategy meeting and thinks in demos and revenue, not just deliverables.
Strategy, shooting, editing, and posting. One person, no handoffs, no chefs.
Spots a happy customer and turns them into a testimonial campaign.
Hears what the sales team is fighting and answers it on camera.
You are cutting event dependence, and you are right to. The social channel is what produces every month on its own. But inside the first 90 days, I recommend we hit every show and conference that makes sense, included at no extra cost, so I can capture content tailored to each vertical (dental, optometry, orthodontics, chiropractic) at the highest level. Events do not run the machine. During the ramp, they load it fast.
This is not a concept. The playbooks are already built, fully scripted, with the ManyChat demand engine ready to run. Dental already produces. The other three verticals and Instagram are the whitespace, the exact four verticals you are scaling.
This is not a strategy-only role and it is not a shooter-only role. It is content strategy, full in-house production, and an agency team, structured so you pay for performance. Your fixed cost is capped. Your upside is not. This structure is built for the ramp: once we are through the first 90 days and the real numbers are in, I am open to revisiting the terms so they reflect what the channel is actually producing.
First 90 days: event coverage included, no extra costYou are hiring Puro Flow Media, a production team with editors and support across time zones, so content keeps moving even when I am on a plane or asleep. When we shoot an event, I bring a second shooter. This scales with you.
One owner of strategy and execution. A channel that produces without events. Aligned to performance, so it pays for itself as it grows.